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Based in San Francisco, Swirl is full-service wine brokerage firm representing some of the great wine estates from around the world. Owned by Bay Area natives, Lawrence Boone and Master Sommelier, Sara Floyd, Swirl began in 2003 with a handful of winery clients and a single goal: to discover and promote great wines made by great people. Hopefully our passion for these people and their wines would transfer to the wholesale buyers who could in turn help to retell the stories and passion of these great wineries to their customers.

From the beginning, we’ve partnered with terroir-driven, typically smaller, boutique wineries who combine both technical excellence and a deep respect for their land and vineyards. The resulting wines are as diverse as their winemakers, but all make you take notice, and continue a decades long pursuit for pure expressions of a certain place and personality.

We continue to work  with many of those people who believed in us over a decade ago, and have  been fortunate to add exceptional family-owned properties throughout California, France, Greece, Italy, Portugal and South America. A common thread between all the producers we work with is their undeniable talent at capturing the essence of their site in the bottle, minimal intervention theories, and their deep knowledge of grape growing and winemaking.